Mumbai, 18th July 2025 — In an era where the beauty industry is overflowing with trends and commercial formulations, Madhavsrushti Pratishthan has carved a meaningful niche by returning to nature’s roots. The brand was conferred the ‘Concept Excellence Award in Cosmetics’ at the "Influx Connect" Business Excellence Awards 2025, held on 12th July at the Jio Convention Center, Mumbai.

Presented by The Bharat Biz, the awards recognize innovation that is not only impactful but also rooted in philosophy, tradition, and responsible product design.

Madhavsrushti Pratishthan has built a distinct identity by integrating natural and cow-derived ingredients into their cosmetic offerings — a concept that blends purity with heritage. Their soulful approach to skincare and wellness has resonated deeply with a conscious audience seeking authenticity and simplicity in self-care.

This recognition celebrates Madhavsrushti Pratishthan for reimagining beauty through the lens of nature and tradition, showing that when innovation aligns with values, the results are timeless and transformative.